FORBES
Imagine how friends would feel if you asked them to prove who they were every time you saw them or when they called you or sent a simple text. Even though their relationships can span decades, many businesses treat customers like veritable strangers and ask for identification at every encounter. Instead of recognition, many businesses offer friction — especially in regard to how they approach customer identity management.
Keep reading about frictionless security experiences: https://www.forbes.com/sites/forbestechcouncil/2019/11/13/no-need-to-introduce-yourself-creating-a-low-friction-security-experience/#1e080a75751b