All major industries now have a Know Your Customer (KYC) mandate. For financial institutiions in the US, it’s not just about managing risk, but compliance with Anti-Money Laundering Laws (AML) and the US Patriot Act’s Customer Identification Program (CIP) provision. Similar practices for preventing money laundering, terroist financing and theft are followed worldwide.
Identity verification is a critically important component of KYC and the process of digital onboarding.
Validating every new customer in person is costly, inefficient, and time consuming. Remote onboarding of new accounts is not only easier for institutions and customers alike, but also fits with evolving business models and customer behaviour (when was the last time you went into a bank branch?). But remote onboarding of new customers comes with the increased risk of a fraudster spoofing the system.
Many companies have implemented processes that incorporate facial recognition software. Customers take a selfie and that image is matched against the image on their government issued ID. Unfortunately, it’s possible for bad actors to spoof voice facial biometrics using high resolution cut outs, masks or video. Biometric matching, is useless without knowing that the person being matched is a live person.
New customer onboarding is a “first impression” opportunity for financial institutions – from applying for and receiving a loan to signing up for a credit card or opening a new bank account. Banking customers today expect to be able to easily create new accounts online in minutes, not days. Unfortunately, the digital onboarding experience is often bogged down in time-consuming steps that frustrate users and even force them to have to call for help or visit a branch.
According to a report by Signicat, financial institutions are losing almost 40% of applicants during digital onboarding.
Regulated companies must follow Know Your Customer (KYC) procedures, gathering relevant information from applicants as part of anti-money laundering (AML) laws.
Biometric identity proofing with liveness detection is one way to ease compliance with KYC regulations while removing unnecessary user friction in digital onboarding. These don’t just simplify the user experience, but also help identity and stop fraud.
More institutions are relying on government issued identification as a trusted source. Face biometrics enables an identity check to ensure the user applying is a match. Liveness detection is critical in the digital onboarding process because it verifies that the user is present, not using a high quality photo, cut out or video representation of the real user in an attempt to fool the system.